Get More Customers: How Your App Can Help You Appear More in Searches
How a Mobile App Can Help Your Business Appear More in Searches and Attract Customers
Did you know that having a mobile app can make your business show up in more searches—not just in the App Store and Play Store but also on Google? Many businesses focus solely on their websites when thinking about SEO and showing online, but a mobile app gives you a lot of benefits on this front.
When optimized properly, your app can appear in search results on Google, the App Store, and the Play Store. This increases the chances of users discovering your business, which means more visibility, better customer acquisition, and sales growth. In this post, we’ll explain how having your own app can help your business appear more in searches and why it’s a powerful tool for online marketing.
Why Having an App Boosts Search Visibility
When your business has a mobile app, it can be discovered in three major ways:
Google Search Results
Google can index mobile apps, which means your app can appear in search results just like a website. If a user searches for services or products related to your business, your app might show up alongside your website.App Store and Play Store Searches
Apps are also discoverable within app stores. When users search for keywords related to your business, your app can appear in the results. With proper App Store Optimization (ASO), your app has a better chance of ranking higher and getting noticed.Deep Linking to App Content
Once users have installed your app, they can use Google to search for specific content within it. This gives your business a clear advantage over their competitors, since once your app is installed, searches in the device for a certain topic will prioritize your app.
This multi-platform visibility gives your business more chances to appear in front of potential customers, making it easier for them to find and engage with you.
How to Optimize Your App for Search Visibility
To make your app as visible as possible, you need to focus on two key strategies: App Store Optimization (ASO) and SEO (Search Engine Optimization).
App Store Optimization (ASO)
ASO is the process of optimizing your app’s listing in the App Store or Play Store to improve its visibility and encourage downloads. Here’s how to do it:
Use Relevant Keywords: Include keywords in your app’s title, subtitle, and description that users are likely to search for. For example, a diving app might use phrases like “scuba diving” or “diving spots”
Highlight Key Features: Make it clear in your description what your app does and why users should download it.
Use High-Quality Visuals: Include engaging screenshots and videos that showcase your app’s functionality and benefits.
Encourage Positive Reviews: Apps with higher ratings are more likely to rank well and be downloaded.
SEO for Apps
SEO isn’t just for websites—it’s essential for apps too. To improve your app’s presence on Google, focus on:
App Indexing: Set up app indexing so that Google can crawl your app content and show it in search results.
Link Your App to Your Website: Add download links on your website and create landing pages to highlight your app’s features.
Backlinks: Encourage external websites to link to your app listing. This signals to Google that your app is trustworthy and valuable.
The Benefits of Being Easier to Find
When your app appears more in searches, it:
Get More Customers Eyeballs: Your business has more touchpoints for users to discover you, whether on Google, the App Store, or the Play Store.
Attracts New Customers: Users searching for your products or services are more likely to find and engage with your business.
Drives Sales Growth: With more visibility comes more downloads, leading to more customers and increased sales.
Ready to appear more on searches?
Creating an app may sound complicated, but with platforms like Logbook, it’s easier than ever. We specialize in helping businesses of all sizes launch apps that improve visibility and engagement. Whether you’re a bakery, a fitness studio, or a local shop, having an app is a game changer in your online marketing strategy.
